La Fabbrica Lenta

La fabbrica lenta

In a rush-aholic world our goal is to get fast results and improve at multitasking like little hamsters in a wheel. In the name of productivity, we think that rushing is the most effective way to work.
Guess what? It’s not.
La Fabbrica Lenta, a special project by the italian manufacturer Bonotto, reminds us thanks to the special installation by Spanish designer Patricia Urquiola at Pitti Immagine 81, that to go for quality over quantity we need to slow down and focus on what we are doing.

La Fabbrica Lenta

First stage of “Italian Handscapes”, a program which will be followed up in the next editions of Pitti Immagine, the project is a modern take on creative reinterpretation of tradition.
To revive itself from economic crisis, instead of clothes in cradles as on show at the Cantarelli stand,  the textile manufacturer focused on the big potential of the rich italian handcraft heritage, putting on display a table completely laid out with precious fabrics designed by 200 master artisans.

La Fabbrica Lenta

La Fabbrica Lenta

The menu includes Barbary sheep’s fleece smoked with kentucky tobacco from Sigaro Toscano, Schneider cashmere mousse, blackcurrant merinos wool Tuscan ribollita from Rigoni di Asiago and Harris tweed stained with Illy coffee.

La Fabbrica Lenta

La Fabbrica Lenta

La Fabbrica Lenta

Take your time and enjoy the most fashionable meal ever.

Photo credits: Miriam Lepore & Giulia Milza (with the exception of the third picture)