Welcome back to the Stone Age
An exhibition like “Re-cycle – Strategies for Architecture, City and Planet”, which aims to creatively promote the main issue of the third millennium, couldn’t choose better partners than Ogami and Busta.
The ADV Ogami campaign by Douglas Kirkland we talked about a few weeks ago will be on the back of 30000 posters designed for the exhibition. 5000 of our beloved Quotes, made with mineral paper, will also be distributed together with other promotional material in a Special Edition of the well-known wrapping paper envelope by Busta that has been specifically customized for MAXXI.
The initiative is a sign of how even working on smaller scale green projects can effect the environment, be a driving force for further research and also a point of reflection.
In this way, Busta + Ogami’s Special Edition kit for Maxxi is not just an ordinary envelope but a vehicle of contents, an appendix of the exhibition itself which shows that recycling should be first of all a design principal and a source of creativity.